PENGARUH STRATEGI GREEN MARKETING TERHADAP PILIHAN KONSUMEN MELALUI PENDEKATAN MARKETING MIX
Abstract
Green Marketing Strategy is a one-way marketing strategy flow that is made to direct someone to buy the
production produced by the company. Consumer Choice through the marketing mix approach is a reference to the
success of a company in providing its services to consumers. The purpose of this research is to find out whether there
is an effect of Green Marketing Strategy on Consumer Choicethrough the Marketing Mix Approach at PT. Askotama
Inti Nusantara.“The sampling technique used in this study the author uses the Random Sampling technique
(Randomly on All Consumers) where each member of the population has the same opportunity to be selected as the
overall sample, but the sample in this study is the entire population that is sampled .“The results obtained that
partially and simultaneously there is a positive and significant influence betweenthe Green Marketing Strategy on
Consumer Choices Through the Marketing Mix Approach.“Keywords: GreenMarketing Strategy and Consumer
Choice Through the Marketing Mix Approach.
Keywords
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DOI: https://doi.org/10.46975/aliansi.v16i2.105
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